The Breakthrough Hiring Show: Recruiting and Talent Acquisition Conversations EP 24: Breaking down and optimizing the candidate experience w/ James Lafferty
Jul 21, 2022
James Lafferty, VP of Global Talent Acquisition at Epicor, brings agency and in-house recruiting chops. He breaks candidate experience into attraction, engagement, and conversion. He covers reducing application friction, building talent communities, aligning culture with hiring outcomes, and how to step into your first TA manager role.
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Candidate Experience Starts Before Apply
- Candidate experience begins before application, shaped by employer brand, reviews, and remote flexibility that removed geographic pins.
- James Lafferty mapped the full UX: ad clarity, clicks to apply, redundant form fields, and email tone to remove friction.
Remove Friction And Automate Human Communications
- Remove application friction by minimizing clicks, avoiding redundant resume re-entry, and automating consistent, human email communications.
- James Lafferty collaborated with EVP to set tone of voice and automated recruiter-triggered emails to feel less corporate.
Three Stage Framework For Candidate Experience
- Break candidate experience into three measurable stages: attraction, engagement, and conversion.
- Epicor measures attraction (brand and job ads), engagement (recruiter interactions and process hoops), and conversion (offer outcomes) to target optimizations.