Novara Media Do Your Own Research: How The Far Right Captured British Politics w/ Daniel Trilling
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May 2, 2026 
Daniel Trilling, journalist and author focused on migration and the far right. He maps how resentment, immigration narratives and online ‘‘swarm’’ dynamics propelled right‑wing ideas into the mainstream. He traces respectability strategies, establishment enablement and the political shifts that made radical positions routine.
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Far Right Mobilises Emotions Not A Single Ideology
- The far right shares emotional themes more than a single fixed ideology, notably resentment and a sense of existential threat to the nation.
- Daniel Trilling links this to Paxton's idea of mobilizing passions and shows migration rhetoric as a repeated emotional lever across diverse right-wing groups.
Social Media Creates A Swarm That Amplifies Misinformation
- Social media creates a swarm dynamic where influencers and ordinary users feed each other's posts, amplifying misinformation and emotional reactions.
- Trilling uses the Southport murders example to show how disparate actors (Andrew Tate, fake sites, far-right accounts) instantly amplified false immigration claims.
Alan Kurdi Went Viral Because Influencers Amplified It
- Viral political moments often depend on influencers, not grassroots alone; Alan Kurdi's photo went viral after a prominent human rights campaigner tweeted it.
- Trilling cites a Sheffield study showing top-down amplification before grassroots sharing occurred.
