Transform NOW

304. A Design-Centric Approach to AI

Aug 14, 2024
Eric Bourget, CEO of HalfSerious, a product innovation studio, dives into the thrilling yet daunting future of AI in business. He discusses the critical role of design in AI applications, emphasizing user experience over mere technical features. Eric warns against prematurely implementing ChatGPT in organizations, stressing the risks and need for tailored tools. He also introduces Squadbox, a new product aimed at helping mid-sized companies effectively navigate AI integration while fostering collaboration and addressing fears around job displacement.
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