Natural Born Coaches Episode #937: Rob Goyette: Add Coaching Revenue!
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Sep 1, 2025 Rob Goyette, known for his laser coaching model, shares insights on boosting coaching revenue. He emphasizes the importance of having at least three diverse offers to prevent audience fatigue. His nuanced take on niche coaching may surprise you! Goyette also discusses strategies for raising your fees by adding value and creating irresistible offers. Plus, he clarifies the distinction between marketing and selling, ensuring you understand how to effectively engage and convert clients.
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Market To A Specific Niche
- Market to a specific niche so your messaging builds trust and signals deep understanding.
- Work with other clients outside your niche in one-on-one conversations, but keep public marketing focused.
Marketing Vs. Selling Distinction
- Marketing is how people meet you for free and selling is when they pay you.
- It's hard to sell before someone has met and trusted you through marketing.
Use The EASY Selling System
- Use the EASY selling system: Email, Automated webinars, Sales pages, Your team.
- For email launches, run a three-day sequence: announce, social proof, then scarcity.