The Messy Parts Build a $22M Company While Surviving Layoffs, Lawsuits, Losing Friends: Create and Cultivate's Jaclyn Johnson
At 22, Jaclyn Johnson landed her dream magazine job — until she realized it paid less than her rent. That rejection set off a chain of bold decisions: launching a fashion blog, being sued by a former employer, losing a job she moved across the country to take, and eventually starting her own PR/branding agency. Jaclyn tells Maryam how she turned fear into fuel and turned Create & Cultivate from a side hustle into a brand she eventually sold for $22 million.
Along the way, she learned what women aren’t taught and don’t discuss in business, why women sometimes don’t support one another professionally, and the magic that can happen when they do. Jaclyn doesn’t sugarcoat the toll success can take — panic attacks, burnout, isolation — but she also shows how failure, when faced head-on, can be the greatest creative act of all.
Key Moments
* “You can’t eat makeup.” Learn why saying no to underpayment was the first bold move that shaped Jaclyn's multi-million-dollar career.
* If you want to run your own business, you need to understand every role first. An early magazine internship taught Jaclyn Johnson a lesson most entrepreneurs miss: sales runs the show. She realized editorial might look glamorous, but it’s marketing and revenue that keep the lights on — and that knowing how every piece fits together is what makes a great founder.
* Her advice for anyone just starting out: believe in yourself enough to show up. You might not be the expert today, but you can be tomorrow. Confidence comes from action, not perfection.
* Being the Squeaky Wheel Can Get You Fired — And Set You Free. Jaclyn Johnson shares how being the one who questions, challenges, and moves too fast ultimately got her fired… and turned out to be the best thing that could’ve happened. Her story is a reminder: sometimes getting fired just means you’re meant to be your own boss
* Jaclyn shares the turning point when Create & Cultivate went from side project to full-blown brand. After one breakout event, major clients started reaching out — and she realized the momentum was real. Encouraged by a mentor to bet on herself instead of building for others, Jaclyn took the leap and never looked back
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