Future of Foods Interviews - Alt Proteins, Cell Agriculture, an End to Factory Farming. How to Navigate the Novel Food, US Regulatory Maze - Gregory Jaffe
In this episode of Future of Foods, we dive into one of the most complex—and often misunderstood—parts of food innovation: the U.S. regulatory system. Our guest, Gregory Jaffe, brings clarity to the question every novel food founder eventually asks: How do I actually get this approved?
From cultivated meat and precision fermentation to entirely new food categories, innovation is moving fast. Regulation, understandably, is not. Gregory walks us through the real structure behind the “regulatory maze,” unpacking who oversees what, why approvals take time, and where companies most often get tripped up. We talk GRAS determinations, FDA vs. USDA jurisdiction, data expectations, and the critical difference between what’s legally required and what’s strategically smart.
This conversation isn’t just about compliance—it’s about de-risking your roadmap. Gregory shares practical advice for engaging regulators early, building credible safety narratives, and avoiding costly missteps that can stall a product for years.
Whether you’re a startup founder, investor, policymaker, or just curious about how the future of food makes it to your plate, this episode offers an insider perspective on navigating U.S. food regulation with confidence.