Inside the Medical Device Industry with Geri Cramer

🏥 How does a medical device go from concept to patient care? 💡

The medical device industry spans everything from IV tubing to surgical robots, requiring rigorous FDA approval, complex reimbursement negotiations, and global regulatory navigation. Innovation is essential - without R&D investment and strong IP protection, companies cannot compete in this highly regulated, research-intensive field.

🎙️ In the latest episode of International Business Today, "Inside the Medical Device Industry with Geri Cramer," host Ravi Sarathy sits down with Geri Cramer, Director of Health Economics and Market Access at Boston Scientific, to explore:

🎯 How the medical device industry differs from pharmaceuticals and its barbell structure 🔬 The rigorous pathway from clinical trials to FDA approval to market access 💰 How reimbursement from Medicare, Medicaid, and insurers shapes device adoption 🌍 Navigating global regulatory differences and launching products across markets 🤖 Where AI fits in device development, diagnosis support, and patient outcomes

💡 Whether you're in healthcare, considering a medical device career, or interested in health innovation, this episode reveals the complex journey from medical breakthrough to patient benefit.

About the guest: Geri Cramer is Director of Health Economics and Market Access for the Endoscopy Division at Boston Scientific. She holds a PhD in Population Health from Northeastern University, an MBA from UMass Amherst, and began her career as a registered nurse (RN, BSN). Her unique background combines clinical practice, research, and business strategy, with a focus on translating research into practice, shaping healthcare policy, and guiding the development of innovative medical technologies. She has 20 years of experience in the medical device industry.

📺 Watch Episode on YouTube:https://youtu.be/mF1JCUkQm3U 📺 Watch on YouTube: https://www.youtube.com/@InternationalBusinessToday 🎧 Listen on Spotify: https://open.spotify.com/show/2y21XexVdXEiTBdZQIuSyf 🎧 Listen on Apple Podcasts: https://podcasts.apple.com/sg/podcast/international-business-today/id1665009512

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Keywords medical devices, healthcare innovation, FDA approval, health economics, reimbursement, Boston Scientific, regulatory affairs, clinical trials, medical technology, Geri Cramer, Ravi Sarathy, global health, market access, patient outcomes, pharmaceutical industry, AI in healthcare, surgical robots, medical device regulation, healthcare policy, population health