Good Revenue 14 | 📉 Chasing Growth Is Killing Your Business — Why Smart CFOs Say "Slow Down" 💥 with Hilda Mwangi (HAZ, Neustar, Fannie Mae)
Hilda Mwangi is a customer-centric CFO with experience across private equity, large enterprises, the public sector, and startups.
In this episode of Good Revenue, host Neeta Bidwai and Hilda cover:
- Risk assessment, resource allocation, and prioritizing quality over quantity in revenue, EBITDA, and customer acquisition.
- Hilda emphasizes the importance of strategic planning, effective team collaboration, and adaptive leadership.
- The pitfalls seen in venture-backed models that prioritize quantity, leading to high churn rates and misallocated resources.
- Importance of team-based strategic planning and highlights the necessity of understanding and adapting to customer needs.
- The changing buyer journey, the role of marketing in this new era, and the need for predictive rather than reactive strategies.
- Key takeaways include the role of a visionary CEO, the importance of cohesive teamwork, and the critical need for resilience and perseverance in business leaders.
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Where to find Hilda:
https://www.linkedin.com/in/hildamwangicfo/
Where to find Neeta:
https://www.linkedin.com/in/neetabidwai/
Where to find Good Revenue:
https://goodrevenue.io/goodrevenue
https://www.youtube.com/channel/UCHrhuWbpYnUwrR75H2Ip4yQ
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Highlights:
00:00 Introduction and Guest Welcome
00:15 The Role of a CFO in Large Entities
02:01 Quality vs. Quantity in Revenue
03:52 Challenges in Investor-Backed Models
07:40 Resource Allocation in Uncertain Times
10:42 Teamwork and Strategy in Decision Making
12:40 Addressing Misaligned Expectations
16:20 Fixing Business Models and Customer Issues
21:30 The Importance of Attribution in Marketing
30:15 High-Performance Companies and Leadership
32:17 Final Thoughts and Encouragement
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Referenced:
• Neustar: https://home.neustar/
• Fannie Mae: https://www.fanniemae.com/
• HAZ: https://hazadvisors.com/
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