The Katie Miller Podcast Charlotte Jones on the Dallas Cheerleaders, Superbowl Halftime Shows, & Taylor Swift | The Katie Miller Podcast Ep.14
Nov 11, 2025
Charlotte Jones, co-owner and chief brand officer of the Dallas Cowboys, shares stories from running a global sports brand and AT&T Stadium. She talks about the rise of the Dallas Cheerleaders on Netflix, the evolution of Super Bowl halftime shows, and how stars like Taylor Swift are bringing new fans to football. Conversation also touches on balancing family life with high-profile responsibilities.
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Taylor Swift Expanded Football's Audience
- Taylor Swift's presence brought a younger, highly engaged audience to football and amplified female viewership without harming legacy fans.
- Charlotte notes 47% of NFL viewers are already female and Swift's culture made many younger fans curious about the sport.
Halftime As A Global Representation
- Super Bowl halftime choices aim for global appeal and representation; top performers like Bad Bunny help reflect the NFL's diverse, international audience.
- Charlotte emphasizes the Super Bowl is a global stage and selecting premier entertainers matters.
Avoid Politics To Preserve Fan Unity
- Keep politics out of the game to preserve unity and avoid dividing the stadium's fanbase.
- Charlotte explains the Cowboys intentionally avoid political statements so they can represent nearly everyone and maintain broad support.