CX Today

Big CX Update: How Tata Communications Is Transforming Customer Interactions with AI

12 snips
Jan 21, 2026
Gaurav Anand, Global Head of Customer Interaction Suite at Tata Communications with over 26 years of experience, shares fascinating insights on redefining customer experiences in an AI-driven landscape. He discusses how AI is revolutionizing both customer and agent journeys, emphasizing the need for unified platforms and omnichannel orchestration. Gaurav also highlights Tata's commitment to customer obsession and ethical practices, and explains innovative strategies for scaling AI responsibly and improving agent productivity, paving the way for the next generation of intelligent CX.
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INSIGHT

Dual Cadence: Strategy And Sprints

  • Gaurav splits work between long strategic 'zoom out' sessions and short execution sprints to balance vision and delivery.
  • He uses this dual cadence to keep teams execution-focused while progressing strategic projects.
INSIGHT

DRIVE Culture And Customer Obsession

  • Tata's culture is driven by a 'whatever it takes' customer obsession and the DRIVE principles: daring, responsive, inclusive, venturing, ethics.
  • They add DRIVE AHEAD traits like ownership, collaboration, and continuous learning to focus innovation on solving customer problems.
INSIGHT

Segmented GTM For Complex Enterprises

  • Tata targets large, global enterprises and segments go-to-market by geography, verticals, and enterprise needs.
  • They combine connectivity, product, and platform capabilities into integrated solutions and partner ecosystems for complex customers.
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