Flashback: Joy Simonson of 3M on iterating a “maker culture”, cross-functional education, and building workplace empathy

On this episode of BRAVE COMMERCE Joy Simonson, Head of Global Consumer eCommerce at 3M talks about how the brand’s “maker culture” has contributed to its success in both the B2B and B2C eCommerce world. 

She starts by speaking about how leveraging B2B eCommerce provides incremental profits for B2C and how both work hand and hand. Emphasizing the importance of data, Joy stresses how optimizing content leads to conversion. When a brand is able to tie content to data, it can truly test its effectiveness. 

3M, as a large technology company, has adopted a “maker culture”, in which they constantly are testing and iterating their products and marketing initiatives. Joy explains that since the company has an engineering foundation, they are able to automate its output quickly. 

As an expert in the eCommerce space, Joy says that eCommerce belongs everywhere for brands because it is another road to the consumer. She speaks on how it is important to build a common language to align all teams. She stresses the value of cross-functional work to build empathy and says that when teams are able to create a human relationship and listen to each other’s needs, they can quickly advance together. 

In this episode, you will learn just how far testing your ideas, leading with empathy, and working together can get a brand in the eCommerce space. 

Key Takeaways:

• Optimizing content with data leads to conversion
• Showing and providing platforms for cross-functional work, such as building a common language, allows brands to quickly advance together
• eCommerce is important for all brands, as it is another way to ultimately reach the consumer

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