The GaryVee Audio Experience How to Win in a Future with 100 Billion AI Influencers
42 snips
Mar 12, 2026 A keynote on the coming tidal wave of AI influencers and why creators must adapt. Advice on deepening community through replies and scalable access. The case for platform diversification, especially short-form video and written journalism. Opportunities in live shopping and real-world events. A push toward selfless content, niche deepening, and detaching from the need for admiration.
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Hire A Full Time Writer For Long Form
- Hire a full-time writer/journalist to convert spoken content into long-form first-party posts across Substack, LinkedIn, and X.
- Gary says this magnifies ideas from talks/interviews into durable written content that search and AI will use.
Live Shopping Is Already Real
- Live shopping and social commerce are already proven growth channels, not theoretical trends.
- Gary cites Whatnot's $8–10B GMV and TikTok Shop winners as evidence to prioritize live shopping production now.
Double Down On Real Life Experiences
- Prepare for hyper-real AI influencers by doubling down on experiences AI can't fully replicate: live events, sampling, and experiential production.
- Gary is shifting his agency toward live events and live shopping to counter AI content automation.
