Content, Briefly Content attribution in 2025: Kinda, sorta, maybe
In this episode of Content, Briefly, Jimmy Daly and Chloe Thompson sit down with Tom Rudnai, founder of Demand-Genius, to dig into the State of Content Attribution report from Superpath and Demand-Genius.
They explore why attribution is still one of content marketing’s toughest challenges—and how teams can better connect their work to revenue. From leadership buy-in and data ownership to the overlap between content marketing and sales enablement, it’s a candid conversation about proving content’s impact and telling a stronger data story.
This episode is sponsored by Ahrefs. Sign up for Ahrefs Webmaster Tools for free to improve your site’s SEO performance and grow traffic from search.
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Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/
Follow Tom on LinkedIn: https://www.linkedin.com/in/tom-rudnai-0539b6151/
Follow Chloe on LinkedIn: https://www.linkedin.com/in/chloethompson3/Get your free AI content audit from here
How to Prove Your New Narrative Actually Drives Revenue
Content attribution report 2025
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