Switched on Pop Did Kendrick Lamar kill hip-hop?
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Nov 5, 2024 Rihanna Cruz, a producer for Switched On Pop, shares her insights into the recent rap beef between Kendrick Lamar and Drake. She discusses how this rivalry revitalized interest in hip-hop. The conversation delves into Kendrick's controversial statement that the genre might need to 'die' and examines the impact of mumble rap and mainstream challenges. There’s also a focus on the rising influence of women in hip-hop and how current artists are reshaping the sound, showcasing the genre's resilience and evolution in the face of commercialism.
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Migos and the Triplet Flow
- Migos popularized the "triplet flow," a rhythmic pattern widely adopted, even by established artists.
- Despite becoming a cliché, it showcased hip-hop's evolution and rhythmic innovation.
Auto-Tune's Rise and "Death"
- Jay-Z declared the "Death of Auto-Tune" in the 2000s, criticizing its artificiality.
- Ironically, artists like Kanye West and Lil Wayne embraced Auto-Tune, creating a new sound.
Gangster Rap and Censorship
- The 1990s saw a backlash against explicit lyrics in hip-hop, led by figures like Tipper Gore.
- Despite criticism, gangster rap thrived, proving hip-hop's commercial viability and reflecting social realities.
