OWNR OPS Podcast How To Win More Jobs w/ Speed To Lead
Dec 13, 2025
In this installment, Steve Hunsaker, founder of Valley Christmas Lights and Home Service Accelerator, reveals his secrets to rapid business growth. He discusses turning $5K in postcard ads into $28.5K in sales, highlighting the importance of accurate lead tracking. Steve dives into effective speed-to-lead systems and how sticking to high prices ensures long-term success. He also shares insights on staffing strategies and the power of multi-channel marketing to enhance brand visibility, all while emphasizing resilience through entrepreneurial challenges.
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Scale Reveals Hidden Breakpoints
- Growth creates new operational failures that weren't problems at smaller scale.
- Each year Steve discovers 'broken systems' and iterates rather than panicking.
Send Qualified Forms Straight To Sales
- Route fully completed lead forms directly to sales to maximize speed-to-lead and appointment booking.
- Make forms high-friction (pricing/acknowledgement) to pre-qualify and limit leads for your sales team's capacity.
Be Relentless With Follow-Up
- Follow up aggressively: phone, voicemail, multiple texts and personalized video touches over a few days.
- Treat follow-up as multiple at-bats; persistent outreach wins more closed jobs.