59. Holland and Barrett's CPO, Katya Denike: "Unlearning is as important as learning"

In this episode of our Europe's Retail Evolution Series in partnership with Shoptalk Europe, I sat down with Katya Denike, Chief Product Officer at Holland & Barrett. She shares many insights on leading digital transformation within a 150-year-old legacy brand. We explore the true challenge of aligning teams, breaking old habits, and shifting mindsets to build a product-driven culture. Katya highlights the importance of authenticity in leadership, embracing informality, and the continuous need for unlearning outdated practices to foster real innovation.

Katya will be on the stage at Shoptalk Europe, which will happen in Barcelona from June 2nd to 4th.

OFFBounds listeners get discounted tickets on the links below:
🎟️ Retailers and Brands, code RBOFFBO20
🎟️ General Attendees, code GAOFFBO20

👉🏻 This episode is sponsored by New Black, which is redefining retail with EVA, a contextual commerce platform that unifies Inventory and order management, POS, in-store apps, promotions, loyalty, and clienteling into one seamless system.