In this episode Carol and Erin are joined by Ruby Pryor, founder of Rex, a consulting firm specializing in UX research and strategic design.

They explore the world of measuring the impact of UX research. with Pryor introducing a four-level impact assessment framework. Ruby shares a four-level assessment framework and the conversation moves to prioritization, making "strategic" decisions, and increasing your research influence.

This episode also gets into what it means to demonstrate the "business value" of one's work, specifically how researchers can and should quantify their impact in terms that are tangible to the company. Ruby will share ways to score early wins, build momentum, and overcome communication frictions to find shared value.

Episode Highlights

03:14 - UX researcher impact: insights, optimization, prioritization, strategy
09:14 - Understanding organizational structures and strategy development collaboration
20:22 - Challenge of quantifying impact and strategic level
21:33 - Measuring strategy impact: challenges and indicators
30:04 - Prioritizing investments based on strong market indicators
38:51 - Stakeholders prioritize growth, revenue, and cost reduction

About Our Guest
Ruby Pryor is the founder of Rex, a service design and UX research consulting firm. Her previous roles include UX research at Grab, strategic design at Boston Consulting Group and management consulting at Nous Group. She has taught courses on increasing the impact of UX to learners from 5 continents and has spoken about design and UX at conferences in Asia and Europe.

Resources on UX Research Impact

How to Track the Impact of Your UX Research
Leading an Impactful User Research Team
Use Stakeholder Interviews to Drive Impact

2132 - Dalla pinna alla zampa: come siamo usciti dal mare