The Side Hustle Show 270: How to Systemize Your Business with Marketing Automation
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Feb 15, 2018 Greg Hickman, founder of System.ly and marketing automation consultant who scales service businesses with repeatable funnels. He discusses using on-demand webinars and aligned lead magnets, building a single focused client journey, simple onboarding and follow-up email cadences, and when to use paid traffic versus calls. Practical tactics for list hygiene and boosting engagement round out the conversation.
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Use Webinars To Qualify High-Intent Leads
- Use webinars as lead magnets when you need deeper qualification and conversion.
- Greg runs an on-demand webinar that adds value for 60 minutes and calls viewers to schedule a consultation, filtering for qualified prospects.
Splinter Your Product Into High-Intent Lead Magnets
- Build lead magnets by 'splintering' a piece of your paid offer so the free taste aligns with purchase intent.
- Greg suggests extracting a chunk of your product (e.g., first chapter or template) so prospects think, "If this is free, imagine paying."
Write Onboarding Emails To Drive One Next Action
- Design onboarding (indoctrination) emails to move people toward a single next action, not just drip content.
- Greg weaves lead magnet delivery into targeted messages that push recipients to apply, join a webinar, or book a call based on the end goal.