13: How Drew Pulled 6 Deals From His First Direct Mail Campaign With Ryan Dossey (Mentor) and Drew Wiard (Mentee)—Part 2

May 27, 2020

Ask episode

Chapters

Transcript

Episode notes

Everything you've ever wanted to know about direct-to-homeowner marketing... but may have been afraid to ask!

From exactly what Drew writes in a letter, to how he builds rapport when running an appointment, to making offers and getting to the closing table, it's all here in plain English.

This episode follows up on show #9, where mentor/mentee duo Ryan Dossey and Drew Wiard broke down how Drew built a brand and zeroed in on his target market. Today, they walk us through everything that happens after a lead comes in, including how Drew was able to close three deals and get three more under contract in the past three months—despite the pandemic.

If you're tired of seeing all the good deals go to other investors, take matters into your own hands and put some of their tips into action! And be sure to subscribe to Real Estate Rookie in your favorite podcast app so you won't miss the next one.

In This Episode We Cover:

Drew's results from his first direct mail campaign
Marketing to an "absentee owners with equity" list
Keeping your marketing message simple
Why Drew's letters don't acknowledge the homeowner's hardship
Why response rate is the wrong metric to focus on
Using "75% of ARV minus repairs" to formulate offers
Overcoming objections when you're negotiating a price
Putting an inspection period in your contract
Finding real estate agents who work with cash buyers
Drew and Ryan's personal real estate investing MVPs
And SO much more!

Links from the Show

Check the full show notes here: http://biggerpockets.com/rookie13

Learn more about your ad choices. Visit megaphone.fm/adchoices