Creator Playbooks Meet The Man Who Solved TikTok: How To Go Viral Every Time
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Dec 7, 2023 Charlie Lawrance, a smart operator in social media, reveals the social strategy that grew his TikTok to 300k followers in 18 days. He discusses the anatomy of a viral video and shares tips on succeeding from day 1 on social media. The podcast also explores building a personal brand, valuing creators in brand deals, the marketing guru Iman Gansi, and the resurgence of Tai Lopez in the digital marketing world.
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Rising Bar For Content Quality
- The audience's expectations keep rising as top creators push production values.
- Simple talking-head content has a lower ceiling unless you add bigger ideas or production.
Differentiate Personal And Business Content
- Position personal content toward entertainment and make agency content more educational.
- Create content you enjoy so the process is sustainable and authentic.
Viral Reach Brought Clients And Community
- Going viral brought trolls but also a loyal community and unexpected agency clients.
- Multiple six-figure agency clients came from people who discovered him via TikTok.