The Jesse Kelly Show

Hour 2: Propaganda Campaigns

Nov 15, 2025
Explore the curious world of daylight savings as a propaganda tool. Discover the alarming influence of elite colleges on young women and why Jesse advocates for alternate paths. Dive into the peculiar nature of political agendas and influencers shaping our online narratives. Unpack the inefficiencies of government operations, including USAID's eyebrow-raising funding of the BBC, and hear Jesse's witty critiques on Trump's impact. All this while navigating the complexities of living in politically charged environments.
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INSIGHT

Paid Influence Shapes Viral Conversations

  • Jesse Kelly warns social media discussions can be orchestrated paid influence campaigns that shape public opinion without viewers knowing.
  • He recommends vetting voices online by spotting identical language patterns and sudden, out-of-the-blue trends.
ANECDOTE

Red Lobster Hypothetical On Paid Smear Campaigns

  • Jesse uses a hypothetical Red Lobster paying $10 million to destroy Long John Silver's reputation as an illustrative example.
  • He shows how paid messages by influencers can spark unpaid imitation and widespread reputational damage.
INSIGHT

Money Drives Online Agendas

  • Many actors—states, corporations, NGOs—use money to promote agendas through media and influencers.
  • This makes online discourse a contested battlefield where messages often reflect funders' interests.
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