Novel Marketing 042 – How to Create A Breakthrough Author Brand Step 2: Look at Your Readers
20 snips
Aug 19, 2014 AI Snips
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Create One Specific Reader Persona
- Do define a narrow target reader persona instead of trying to write for everyone.
- Create a specific fictional person (age, car, city) and design marketing and content for that one individual to focus your brand.
Radio Persona Example From James L Rubart
- James L. Rubart recounts selling radio time to target women 25–54 then narrowing to a 36-year-old woman persona.
- They designed programming and ads around that single persona's income, tastes, and habits to attract advertisers.
Depth Beats Breadth For Viral Reach
- Focused reach multiplies impact: serve a small group deeply and let them spread your work.
- Using Jesus' ministry as an example, changing a few core people's lives created exponential spread over time.