The Lazy CEO Podcast with Jane Lu #31 Frank Body: How Bree Johnson & Jess Hatzis Turned a Coffee Scrub From Their Kitchen Bench Into a $100 Million Business
Frank Body is the OG instagram skincare brand that pioneered what can be achieved for a direct to consumer brand using the power of social media and branding. But what’s even more impressive is their ability to evolve the brand, beyond being “that instagram coffee scrub” to become such a major player in the skincare industry, and to have achieved longevity and so much growth in this time. Frank Body was valued at $100 million dollars at their last raise and has recently launched in over 4000 Walmart stores and is stocked in 7,600 stores globally! Jess and Bree are truly experts in branding and social media and this was such a fun chat.
@frank_bod
On another note - I’ve had the best time getting to know some of the best brains in business, hope you’ve been enjoying it too! But I’d love to know how I can make it even better! I've put together a little survey that will only take 2 minutes - so if you have time I'd love for you to share your thoughts! https://docs.google.com/forms/d/e/1FAIpQLSczr5lNJL5S7UNKfG0Sv-YCZU3wIcCCrliGHx2XpsVOh38R5w/viewform
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