We're back with another episode of Hodinkee Radio. In addition to the podcast feed, each episode also has video, so swing by Hodinkee's YouTube channel (or watch below). Only want the audio? It's being published to the same old Hodinkee Radio feed, so check your feeds or subscribe wherever you find podcasts (try Apple Podcasts, Stitcher, Spotify, or TuneIn).

For this episode, we are joined by Tania Edwards, Co-Founder of Collectability and former employee of Patek Philippe. Her extensive knowledge of Patek, as well as her many years of experience in its marketing department, make her a bona fide expert when it comes to the brand's heritage, evolution, and watchmaking.

Tania and Tony discuss Patek's history through the '80s and '90s, how the brand's identity and marketing campaigns have evolved to today, and her thoughts on vintage and modern Patek watches (including the Cubitus Collection, of course).

0:05 Hodinkee Insurance

00:33 Tania Edwards

00:34 Collectability

6:30 ETA Delirium quartz caliber

7:14 Caliber 89 and the 150th of Patek

12:50 Patek Philippe Annual Calendar

14:01 Patek Philippe Twenty-4

15:09 Patek Philippe Aquanaut

16:40 The Patek Philippe Ads

25:30 Patek Philippe Advanced Research

29:39 Patek Philippe Ref. 96

30:34 The Patek Philippe Neptune