Curious Business: The B2B Growth Podcast

Is the software industry broken? Justin Megawarne of Megaslice

Mar 27, 2026
Justin Megawarne, co-founder of Megaslice and former CTO who champions aligning software with commercial outcomes. He argues the industry is set up to fail clients, critiques time-and-materials and Agile incentives, and makes the case for value pricing, shared risk, and hiring curious generalists. He also explains how to qualify founders and why finding demand before building matters.
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ADVICE

Hire Founders With The Right Arrogance

  • Qualify founders by their 'right level of arrogance' who believe they can change an industry but still listen to strong advice.
  • Justin prefers mission-driven founders who will persist through rocky roads and invest appropriately in growth.
INSIGHT

Software Is An Intellectual Design Activity

  • Software is an unusually intangible, intellectual craft where the hard work is the thinking and choices, not just writing code.
  • Justin cites Leslie Lamport: design by thinking first, then code as the culmination of the thought process.
ADVICE

Frame Costs Against Clear Outcome Value

  • Frame engineering costs in terms of the outcome value to clients so large investments make sense.
  • Justin says demonstrate that a £250k project will plausibly return £2m so stakeholders will greenlight it.
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