The Truth About Entrepreneurship No One Tells You | Kass Lazerow

EPISODE 551: Entrepreneurship is tough, especially for women balancing business, motherhood, and everything else.  

In this episode, we sit down with Kass Lazerow, a seasoned entrepreneur who’s built and sold multiple companies and invested in over 100 others.

Along with her husband, Mike, Kass co-authored Shoveling $hit, a book that explores the beautiful paradox of entrepreneurship, how the grind is both miserable and rewarding.

Kass shares personal stories, tough lessons, and invaluable insights on what it takes to thrive in the messy reality of building a business.

In this episode, you’ll learn:

• Why entrepreneurship is like raising children or playing golf—full of setbacks but with rewarding wins
• How Kass learned to embrace the “shovel” and make decisions despite fear and doubt
• The power of transparency with employees during tough times
• How to handle conflict in partnerships and learn to pivot when necessary
• How to trust your gut and stop listening to your ego when making business decisions

Tune in for an honest and inspiring conversation on building a business from the ground up.

Key Takeaways: 

Introduction (00:00)

Learn to shovel (01:52)

Lessons from failures (03:33)

Transparency and trust in entrepreneurship (06:01)

Navigating decisions and overcoming ego (10:27)

The role of social media and entrepreneurship (17:40)

Partnerships and co-founding dynamics (20:02)

Vetting co-founders and conflict resolution (24:14)

Balancing ambition and motherhood (28:43)

Proudest moments and legacy (31:28)

Additional Resources:

⚡ Connect with Kass Lazerow

LinkedIn: https://www.linkedin.com/in/kasslazerow/

Instagram: https://www.instagram.com/kasslazerow/?hl=en

Shoveling $hit Book: https://www.amazon.com/Shoveling-Story-About-Entrepreneurs-Success/dp/B0FFPZ89Z1

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The InvestHER Podcast is dedicated to driven women ready to take control of their financial future whether by actively building a real estate portfolio or passively leveraging investment opportunities to diversify.

Hosts Liz Faircloth and Andresa Guidelli, with over two decades of investing experience, deliver authentic, raw conversations and no-BS mindset shifts from women who are walking the talk.

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