
Small Business PR 5 Things to STOP DOING NOW You Want to Get PR for your Small Business
Nov 8, 2021
19:02
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In this episode, I am walking you through 5 things that you need to stop doing now if you want to get featured in the media.
Topic We Covered In This Episode:
- Make sure that your subject line is specific and relevant to the editor
- What you should do instead of adding an attachment of your media kit or headshots
- Why following up and staying top of mind is so important
- The benefit of tweaking your subject line
- How to monitor your email open rates
- The importance of doing research on the journalist you are emailing
Resources Mentioned:
- Connect with Gloria Chou on LinkedIn: https://www.linkedin.com/in/gloriaychou
- Join Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass
Additional Resources:
