The Prof G Pod with Scott Galloway No Mercy / No Malice: The Algebra of Resistance
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Feb 21, 2026 A campaign playbook for consumer-driven pressure and unsubscribe tactics. Media influence and which platforms actually drive action are dissected. Data on traffic, conversions, and market impact is highlighted. Historical boycotts and practical ways to sustain economic pressure are explored.
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Power Of Owned Media
- Owned media compounds enormous economic power over time and can drive millions of visits without paid ads.
- Scott Galloway estimates building owned channels daily for decades yields outsized ROI versus buying attention.
Prioritize Organic Reach Over Paid Ads
- Invest in owned channels rather than relying solely on paid ads, which can be expensive and restricted.
- Use content and relationships with media to drive political or commercial campaigns affordably.
Early Twitter Growth Tactic
- Scott recounts following 100 people a day in 2007 to grow his Twitter audience and the emotional toll of social media.
- He acknowledges hating toxicity in comments yet credits that investment with a huge ROI.