I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

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Marketing channels come and go, but email is, for the moment, here to stay.

My guest today will tell you how to use emails to increase customer retention and establish trust.

This week we’re joined by Val Geisler, email marketing expert, and CEO of Fix My Churn. In this episode, you’ll learn how to design retention-focused email sequences that help you drive revenue and reduce churn.

Topics covered:

Why email will still be relevant in 5,10, and 50 years
How customers can be your “free marketing team”
How to segment your customers for survey
Why customer research is the foundation of great email campaigns
The top 3 questions Val asks in customer surveys
Signs that you need an onboarding and retention email sequence
Why you should check-in with customers from time to time
Why onboarding sequence is an excellent place to put a referral/affiliate program

Resources mentioned:

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→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

🐔

Sunday Papers w/ Greg and Mike Ep 197 12/31/23