Erika Taught Me What The Food Companies Don’t Want Us To Know
Dec 19, 2023
Dr. Marie Bragg, an expert in food marketing and nutrition, discusses the secrets that food companies don't want us to know. She talks about who food companies target in their marketing campaigns, the harmful effects of endorsement marketing, and provides insights on what to eat and not to eat.
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Speak Up To Companies, Don’t Just Educate Kids
- Don't rely solely on educating kids about ads because awareness doesn't fully prevent persuasion.
- Dr. Marie Bragg advises parents to get vocal to companies and pressure for change rather than only warning children.
Athlete Endorsements Reinforce Unhealthy Drinks
- Celebrity endorsements overwhelmingly push sugary drinks, not water, shaping kids' beverage norms.
- Bragg suggests companies should at least include water in athlete endorsements to model healthy choices.
Logos And Characters Make Food Seem Tastier
- Bragg recounts preschool studies showing logos and licensed characters make identical foods taste better to children.
- Kids preferred items with logos or Shrek/Dora stickers even when the food was the same or not sold by the brand.