Leading Voices in Real Estate Joe Muratore & Ryan Swehla | Graceada Partners
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Oct 7, 2025 Join Joe Muratore and Ryan Swehla, co-founders of Graceada Partners, as they reveal the untapped potential in secondary and tertiary real estate markets. With a focus on value-add multifamily and industrial investments, they challenge the notion that only primary markets yield results. Hear about their strategic partnerships and how operational inefficiencies create opportunities for strong returns. They share insights on performance data and the increasing attractiveness of these markets due to evolving work and lifestyle dynamics.
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Create Conviction And Optionality
- Build conviction with boots-on-the-ground data and scale your opportunity set across multiple adjacent markets.
- Put many non-binding offers to create optionality and avoid overpaying under pressure.
Win Through Broker Relationships
- Cultivate junior and local brokers and answer quickly to win off-market opportunities.
- Make fast, polite offers and build reverse-funnel relationships instead of relying on best-and-final auctions.
Smaller Deals Can Be More Liquid
- Smaller transaction sizes (lower-middle market) are often more liquid than large institutional deals.
- Private-owner motivations (estate, partners splitting) create steady deal flow independent of market timing.
