Diabolical Lies

The Caro Episode

24 snips
Apr 5, 2026
Caroline (Caro) Burke, novelist releasing debut Yesteryear, is a former MFA student and viral TikTok writer. She talks about her long road to publication, sudden TikTok-driven momentum, the pressures of visibility, and choices around craft, publicity, and privacy. Short, candid, and unapologetically personal.
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ANECDOTE

From Branded Content To A One Month Book Sale

  • Caroline spent a decade writing novels and freelancing before a month-long TikTok backdoor led to meeting Katie and selling Yesteryear in one month.
  • She went from branded content and UX gigs at Katie Couric Media to selling a debut novel and quitting her first full-time job.
INSIGHT

Writing As Ritual That Centers The Day

  • Caroline describes fiction as a ritual that centers her like prayer, providing stability and improving her day when she writes.
  • She writes early mornings, reads briefly to prime herself, then writes one to two focused hours to capture the subconscious voice.
ADVICE

Trust Your Agent When A Preempt Offer Arrives

  • Trust an excellent agent and let them negotiate preempt offers rather than panic-accepting the first big check.
  • Caroline's agent turned down a large preempt and guided the auction strategy that led to a much bigger outcome.
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