The Grill Room Can Bari Save CBS?
Oct 10, 2025
Julia and Dylan explore the polarized reactions to Bari Weiss's appointment at CBS News, debating its implications for the network. They dive into the Ellisons' strategic motives behind the hire and how Weiss's approach may challenge CBS's traditional identity. Mixed internal sentiments from CBS staff are unpacked, along with thoughts on whether Weiss can transition from her Substack roots to manage a major news outlet. The duo also discusses the potential impact on advertisers and the future of news as a unifying brand amid growing polarization.
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Internal CBS Reaction Is Mixed But Hopeful
- Many at CBS are cautiously optimistic because Weiss represents change from complacency.
- Dylan says top performers at CBS largely welcome the chance for a new editorial vision.
Brand Builder, Not Broadcast Veteran
- Weiss built a profitable independent brand but lacks experience running a major broadcast newsroom.
- Dylan warns editorial leadership at scale is different than running a Substack business.
From Contrarian To Institutional Leader
- Weiss must mature her combative voice into sophisticated, less pugilistic newsroom leadership.
- Dylan says CBS requires coverage beyond contrarian nitpicking to serve a national audience.
