Chris Manson (Ogury) - Media Tech Talk #017

Mar 23, 2026

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Media Tech Talk #017 - Chris Manson (Ogury)

Chris Manson, Country Director ANZ at Ogury, joins Media Tech Talk to discuss how persona-based targeting, zero-party data, and privacy-first advertising are reshaping the future of ad tech, digital publishing, programmatic advertising, and media technology.

As identity signals disappear from digital advertising, publishers, agencies, and ad tech platforms are exploring new ways to understand audiences without tracking individual users. In this episode, Chris explains how Ogury’s persona intelligence model uses survey-based data and contextual signals to build scalable audience segments.

The conversation explores the implications of signal loss, the rise of hybrid audience strategies, the role of AI in advertising optimisation, and what these changes mean for publishers navigating traffic and monetisation challenges.

Chapters

(01:59) Chris Manson’s journey into ad tech and Ogury

(07:49) What Ogury does and the concept of persona intelligence

(10:24) What zero-party data means in digital advertising

(13:39) Building personas using survey-based audience signals

(17:21) Leading Ogury across APAC markets

(19:49) Signal loss and hybrid audience strategies explained

(26:15) Privacy-first advertising and the future of targeting

(31:16) Ogury One platform and persona activation

(35:31) Agentic AI and the future of advertising automation

(40:44) The future of publisher monetisation and audience strategy

💬 Guest: Chris Manson – Country Director ANZ, Oguryhttps://ogury.com | https://www.linkedin.com/in/chrismanson/

🎧 Hosts:

Daevid Richards – https://www.linkedin.com/in/daevidrichards/

Paul Luckett – https://www.luckettmediaconsulting.com | https://www.linkedin.com/in/paul-luckett/

Media Tech Talk explores ad tech, digital media, AI in advertising, programmatic monetisation, audience engagement, and the technologies shaping the future of publishing.

#MediaTechTalk #AdTech #ProgrammaticAdvertising #DigitalPublishing #MediaTechnology #AIinAdvertising