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CrossFit is a branded fitness regimen which combines weightlifting, gymnastics, endurance and other forms of physical conditioning. The name comes from the constantly varied nature of workouts, which change every day to suit each individual. The methodology was developed from the 1970s onwards by American college gymnast Greg Glassman, who would go on to found CrossFit with his then wife Lauren Jenai in 2000. The company operates an affiliate model, licensing its name for an annual $3,000 fee to gyms which are known as boxes. There are more than 15,000 affiliates worldwide, with around 6,000 in the United States alone.
What are the workouts like? But why have we been hearing CrossFit mentioned a lot on the news and social media of late? What’s the fallout for the CrossFit brand? In under 3 minutes, we answer your questions !
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