Cambridge Prof Franz Fuerst: Research vs Practice

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Research vs practice in property with Professor Franz Fuerst, leading real estate academic at the University of Cambridge and Anna Clare Harper.

In Anna's words:

Professor Franz Fuerst is the leading light in real estate research, in particular as it relates to sustainability.

So he’s the perfect person to ask about the undeniable gulf between academic research and what happens in practice in the real estate industry.

And, with the rise of machine learning and the democratisation of data, the risks ahead are growing.

We talked about topics on this theme including:

• Reputation, funding, profit and vested interests
• Academic-business partnerships - and how the European real estate industry differs from the American pharmaceutical industry
• Biases in research, in particular when it comes to ESG, and
• The future of real estate research - and how real estate businesses can use it to their advantage.

https://www.landecon.cam.ac.uk/directory/dr-franz-fuerst

https://www.linkedin.com/in/ffuerst/

https://www.linkedin.com/in/annaclareharper/

https://immo.capital/