Ep 163: How much credit should we give US sportbook promos?

Bonus bets, promo dollars, sign-up offers, extra action, whatever you do just don’t call them free bets. Whatever you call them though, promotional spending is a huge part of every US sportsbook, particularly when it comes to launching a new state. 

On today’s episode of iGaming Daily, SBC Americas Editor Jessica Welman, alongside her colleague Senior Journalist Charlie Horner, delve into promo spending to look at what sportsbooks are offering, what kind of bang they are getting from their buck, and why DraftKings could be in hot water for trying to give things away.

To read more on the topics discussed in today's episode, click on the following links:

• https://sbcamericas.com/2023/12/11/ma-draftkings-class-action-bonus/
• https://sbcamericas.com/2023/12/11/kentucky-sportsbook-revenue-report-first/
• https://sbcamericas.com/2023/12/12/espn-bet-maryland-launch-revenue/
• https://sbcamericas.com/2023/12/01/ohio-sportsbook-revenue-oct-2023/

Host: Jessica Welman
Guest: Charlie Horner
Producer: Anaya McDonald
Editor: James Ross

Next up for SBC Events is beautiful Rio, SBC Summit Rio will place a spotlight on critical aspects such as regulatory frameworks, localized product offerings, operator-media relationships, sports integrity, data rights, and sponsorship opportunities. Visit https://sbcevents.com/en/sbc-summit-rio/ for more info, and to get your ticket!