Episode 57: Nurture Your Business: How to Rock Periscope & Feel Comfy on Film with Dana

May 6, 2016

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This is a Nurture Your Business segment with Dana. In today's podcast episode she talks about how to host a great Periscope event, some challenges in using this platform and how to build community.

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How to get started with Periscope:

Create an enticing title. Can also use icons.
Know what is that your tribe wants to know/hear.
Make sure in your settings you choose to have it save on your phone. You can then take that and do something else with it.
Start facing something pretty when it starts broadcasting.
When starting out, in the first few minutes, have interaction before introducing yourself.
When you introduce yourself, talk about who you serve.

Topic Tips:

Broaden visibility (have people share to their followers). Thank you them for sharing. Thank them for hearts.
Thank replay viewers.
Have bullet points on what you are wanting to talk about.
Repeat bullet points. (Repeat and summarize)
As you go through, as for engagement. Ask for comments or hearts.
If comments are distracting for you, tell people you will not be participating in the communication.
Built community by saying you can tap and view profile or respond to them. Also, you can call out to people you want viewers to grow friendships.
Have someone in the conversation type in the URL of something you want them to go to.
Always have at least one link to something you are doing. Have a call to action! When you do this, make sure your content backs this up. If you don't have a list, at least give them an email address.
The more consistent you are, the more people will follow you.
A great way to build a following is to do either a power hour – someone new comes on for one topic, then it gets passed to someone else. You can also do one each day of the week with five friends. Also, you can do a challenge where you are talking about something each day of the week, then pull that off and make it into a mini course to multitask your content.

Tips for being on camera:

Turn off location at the beginning to minimize distractions. Trolls are finding people to bother this way.
Do what works with you as far as location of where you are broadcasting from. It doesn't have to be a perfect setting. You are amongst friends.
Have fun with it. Talk about things you like, engage with it. Find ways to connect with them. Be real!
Outline what you are going to talk about. Know your topic so you aren't looking at notes. Choose things you know about and can talk freely about!