CoinDesk Podcast Network The Blockspace Pod: The State of Crypto Media w/ Brady Dale
Jan 6, 2026
Brady Dale, an independent crypto reporter and author of the Front Stage Exit newsletter, dives into the evolving landscape of crypto media. He critiques the decline of major publications, highlights the strengths of smaller outlets like The Rage and DL News, and discusses the challenges of traditional media in covering crypto. Brady also proposes new business models for media, including curated research newsletters, and discusses the rise of non-traditional journalists. Tune in for insights on what the future holds for crypto journalism!
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Discovery Audience Strategy Fails
- Writing for both discovery audiences and crypto natives fails because the formats and language conflict.
- Publications must pick an audience or dilute their value to both groups.
Prioritize Investigations Over Press Releases
- Stop covering every press release and low-value PR story; focus on bigger trends and investigations.
- Let projects publish their own updates and spend newsroom energy on scoops the ecosystem can't self-publish.
Small Outlets Punch Above Weight
- The Rage produced standout reporting on the Samurai trial and other investigations despite small scale.
- They operate reader-funded and use donations and silent bitcoin payments to keep running.