The B2B Playbook #223: ChatGPT Ads for B2B Marketing - Will They Work For Your Business?
In this video, we break down what OpenAI's new ChatGPT ads mean for B2B marketers, and why it's probably not the performance channel you should be betting on in 2026.
We cover:
→ The background behind OpenAI's push into advertising and why they're starting with B2C
→ Why ChatGPT ads are unlikely to impact B2B marketing anytime soon (ad-free business/enterprise tiers, limited tracking, shopping-focused formats)
→ How buyer discovery is shifting from search + social toward AI assistants
→ Our 3-point framework (based on the Five B's) to prepare your B2B marketing for the age of LLMs
If you are a B2B founder or marketer wondering whether you should be spending on ChatGPT ads, or trying to figure out how to get your brand surfaced in AI-driven search results, this episode is for you.
Tune in and learn:
✅ Why the fundamentals of trust-building and demand gen matter more than ever
✅ How to tighten your ICP messaging so LLMs actually surface your brand
✅ The content and distribution strategies that build organic visibility in ChatGPT
✅ How to set up measurement and UTM practices now so you're ready when B2B ads do arrive
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🔗 Links + CTAs
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🎓 Join our Demand Generation Program:
https://theb2bplaybook.com/demand-generation-course
🧠 Learn how to drive revenue across your organisation with CRO School:
https://theb2bplaybook.com/cro-school
💼 Need help running your own LinkedIn Thought Leadership Ads?
https://theb2bplaybook.com/linkedin-ads-agency
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Timestamps:
00:00 - Intro
01:40 - What's happening with ChatGPT ads
03:54 - Does AI make the Five B's Framework obsolete?
07:06 - Why ChatGPT ads won't help B2B marketers yet
13:49 - B2C vs B2B: Why OpenAI is targeting consumers first
15:49 - The Five B's still stand the test of time
16:00 - 3-point framework to prepare for ChatGPT ads
16:08 - Step 1: Be Ready - tighten your ICP and messaging
19:27 - Why LLM context makes ICP clarity even more critical
20:42 - Step 2: Be Helpful - build trust with content at scale
23:46 - Growth is about people, not platforms
24:31 - Step 3: Be Seen - measurement, distribution, and experimentation 27:41 - Practical action points and repurposing strategy
30:00 - Key takeaways and recap
31:17 - Outro
S08 E222 - The B2B Playbook
#chatgpt #b2bmarketing #chatgptads