Kami Newton is a flavour expert, sensory analyst, and founder of Sensory Advantage, whose career took him from wine shelves at Oddbins to leading tasting panels at the Scotch Malt Whisky Society — and eventually to one of the most fascinating corners of the drinks world: the gap between chemistry and perception.

This is one of the most illuminating conversations about flavour we've ever had on the show. Kami unpacks why the drinks industry has become extraordinarily good at talking about technical production while almost entirely ignoring how chemistry becomes experience — and why that matters enormously for how people engage with spirits. We explore flavour as a cross-modal, non-conscious construct involving all of the senses; why tasting notes are snapshots of a movie that's constantly changing; how genetics, mood, environment and even your microbiome shape what you taste; and why the real difference between a novice and an expert taster is fundamentally about language, not sensitivity.

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#71 Kami Newton - Flavour Perception, Sensory Science, How to Taste Spirits