
WB-40 (333) Crisis Communication
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Sep 7, 2025 Alison Arnot, an expert in internal crisis communication and author of 'Internal Communication in Times of Crisis', delves into the essential but often neglected role of employees during crises. She argues that internal communication is just as crucial as external messaging. Drawing from her experience during the Glasgow Airport attack, Alison introduces her 'Seven Ss of Internal Crisis Communication' framework, highlighting the needs organizations must meet to support their staff and ensure effective recovery. Her passionate insights provide a roadmap for navigating turbulent times.
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Scan For Red Flags And Act Early
- Use internal comms to surface red flags and create psychologically safe spaces to prevent crises.
- Listen and act on trends and warnings to stop slow-burning internal crises from escalating.
First Responder In Glasgow Airport Attack
- Alison recounts being first into the crisis room during the Glasgow Airport terror attack early in her career.
- She credits teamwork, rehearsal and psychological safety for that response's success.
Seven Sequential Needs For Recovery
- The Seven S's order human needs then organisational needs to enable recovery.
- Surviving, supporting, sense-making come first; stabilising, stimulating, sustaining, strengthening follow.

