Inside Aesthetics Ep 186 The Business Of Injecting (Chapter 4) | Jessica Halliday & Maria Reid
Episode 186 hosts Jessica Halliday & Maria Reid (Registered Nurses based in Tasmania, Australia)
Jessica worked as a midfwife for many years before deciding to become a cosmetic injector. She founded 'Eden Cosmetic Therapies' based in Hobart in 2017.
Maria worked as in nurse management role for over a decade in a health business prior to becoming a cosmetic injector.
Jessica originally employed Maria as a contractor in a dual role, as an injector but who running the management aspect of the clinic. Maria's input proved so valuable that in 2020, Jessica invited her to join as an equal partner with a 50% share of the business.
In Chapter 4 of 'The Business of Injecting' episodes, we explore the dynamics of working as business partners and shared responsibilities of this type of agreement.
00:00 Introduction 01:03 Meet our Guests: Jessica Halliday & Maria Reid 04:55 From Nursing and Midwifery to Aesthetic Medicine 10:59 Building a Clinic in a Regional Market 18:27 Forming a Business Partnership 26:25 Dividing Roles and Complementary Skills 33:29 Customer Service and Boutique Clinic Positioning 41:37 Selling Half the Business and Valuing the Brand 48:53 Due Diligence and Partnership Agreements 52:09 Understanding the Tasmania Clinic Licensing Rules 61:45 Compliance, Safety and Industry Standards 68:49 Costs and Challenges of Regulation 76:38 Competition From Chain Clinics 80:09 Measuring Business Performance and Growth 86:34 Product Choices, Loyalty and Profit Margins 90:43 Key Lessons for Clinic Owners and Final Thoughts