Building a Trades Business Brand That Gets Real Results

Most home service businesses are posting content… but not getting results.

Why? Because they're missing the most important piece: connection.

In this episode of Service Business Mastery, Tersh Blissett sits down with Jen McKee, founder of Kee Hart Marketing, to break down what actually works when it comes to building a brand in the trades.

They dive into why personal branding matters, how social media really drives business growth, and why most contractors are overthinking their content strategy.

Jen explains why "boring" everyday work is actually powerful content, how authenticity beats AI-generated posts, and what it really takes to stand out in a crowded market.

They also cover how to use AI the right way without losing your voice, the balance between business brand and personal brand, and how to create content that actually converts.

If you want to build a brand that attracts customers, builds trust, and drives real results, this episode gives you a practical roadmap.

What You Will Learn in This Episode

• Why personal branding matters in the trades • How authentic content outperforms polished content • Why "boring" work is actually great content • How to use your existing network to generate business • The difference between visibility and conversion • Why AI-generated content struggles to connect • How to use AI to support your content without replacing you • The 3 types of content every contractor should create • Why most contractors struggle with consistency • How to stand out in your local market • When to focus on personal brand vs business brand • Why connection is the key to social media success

Timestamps

00:00 Why personal branding matters in the trades 02:00 Jen McKee's background and Kee Hart Marketing 04:30 The impact of personal brands in HVAC 07:00 Why "boring" content is actually engaging 10:00 Should business owners build a personal brand? 13:00 Using your network to generate more business 16:00 The balance between personal and business branding 19:00 The right way to use AI in social media 22:00 Why AI-generated content doesn't perform 25:00 How to create content that actually connects 27:30 The 3-part content framework (Show, Sell, Scale) 30:00 Why attention comes before conversion 32:00 How to fix low engagement on social media

Follow the Host and Guest

Tersh Blissett: https://www.linkedin.com/in/tershblissett/ Jen McKee: https://www.linkedin.com/in/jen-mckee-72114824/ Kee Hart Marketing: https://www.linkedin.com/company/keehartmarketing/ Connect with Us LinkedIn - https://www.linkedin.com/company/service-business-mastery TikTok - https://www.tiktok.com/@servicebusinessmastery Facebook Group - https://www.facebook.com/groups/servicebusinessmasterypodcast Instagram - https://www.instagram.com/servicebusinessmasterypodcast Register for NHPC26 in Columbus, OH (April 13-16) and save $270! Use code MASTERY for the $825 rate: nhpc26.org/svc-mastery | Registration deadline: April 9 This episode is kindly powered by: UpFrog: upfrog.com MarketStorm is an AI-powered advertising platform. Results vary by market, budget, and campaign configuration: https://marketstorm.ai/ Get Your 14-Day Free Trial with CallRail!: https://www.callrail.com/sbmpod CompanyCam: https://companycam.com/ Breezy: https://getbreezyapp.com/ Your calls hold the key to growing your business. PhoneTAP gives you instant AI analysis, real customer lifetime value, and tools to coach your team. Learn more: phonetap.ai/demo