Why Brands Listen to Rob Mayhew

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Want these insights and more in person? Join us in Las Vegas, January 13 - 14 2026 for Creator Economy Live West and use code CELPOD20 at checkout!

This week Keith & Brendan are joined by Rob Mayhew, the creator who’s become the unofficial spokesperson for agency life, to talk about turning industry satire into real brand value, making the leap to full-time creator, and why B2B brands are finally embracing creators who actually get the business. Expect sharp insights, creator economy data you need to know, and a rapid-fire rundown of what’s shaping influence right now.