Bulletproof Dental Practice Grow With Confidence, Part 1: Before The Door Opens
Aug 21, 2025
Brian Harris, a dentist and founder of Smile Virtual, shares his enlightening journey from burnout to reigniting his passion for dentistry. He discusses the critical role of patient enrollment and how virtual consultations transform the experience. The importance of building trust, providing personalized communication, and fostering genuine relationships with patients is emphasized. Harris also highlights the need for dentists to move beyond traditional marketing strategies, suggesting a more engaging approach that enhances practice success and patient satisfaction.
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Family Pivot Sparked A Career
- Brian described his father's burnout in the early 1990s and how a cosmetic course reignited his career and inspired the family.
- That pivot influenced Brian and his brothers to pursue dentistry and shaped his later approach to practice design.
Scale Changes The Job
- Growing from one to five offices shifted Brian from clinician to manager and created burnout by removing clinical joy.
- He realized scale changed the job into EBITDA and management rather than art and patient care.
Send A Short Previsit Video
- Create pre-visit connection by sending short customized video consults that explain options and costs before an in-person visit.
- Use these videos to reduce chair-time friction and increase likelihood the patient will proceed.
