It has been really interesting for us to see how centric defining our values has been in ultimately operating our team. We didn’t realize how much we relied on them until some things came to light with our clients. So, what are values to a company? We all understand what our values are in our personal lives, but when we start talking about business values, these things are often assumed. As you grow, you have to be incredibly strategic about identifying your values.

We want to encourage you to identify three values that can help you get focused around how you are going to serve your clients. Asking questions about your boundaries and communication preferences, your work style and ethic, can lead to clarity around your business values. Having an internal value that is very specific around how your team runs is also critical to your culture. These values make it possible to get everyone on the same page and settle a lot of conversations around what should happen!

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689: How to Use Your Business Values to Make Decisions