Jason On Firms Podcast

346 Running A Side Hustle Accounting Firm in 2025 | A Complete Guide

Oct 14, 2024
Starting and growing a side-hustle accounting firm, from legal setup and liability to choosing bookkeeping and tax tools. How to craft specific offers, build a value ladder, and prioritize client acquisition over early tech. Strategies for buying or moving clients, niche marketing, LinkedIn tactics, and finding partnership hubs to accelerate growth.
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INSIGHT

Algorithms Enable Micro Niche Firms

  • You can niche widely now because algorithms let micro‑niches find each other across geographies.
  • Specializing in a micro‑niche makes you more visible and dramatically reduces competition.
ADVICE

Leverage Niche Hubs To Accelerate Visibility

  • Find the hubs where your niche congregates: consultants, podcasters, associations, and software vendors.
  • Offer value to those hubs (webinars, content) to borrow their audience and build trust quickly.
ADVICE

Use LinkedIn For High ROI Content

  • Invest time on LinkedIn with ruthlessly useful content rather than vanity posts.
  • Prioritize utility so social traffic converts to lead magnet signups and email list growth.
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