In this episode, Brian Brown, an entrepreneur who helps businesses create demand and authority for their products and services using video testimonials, shares how to get customer testimonials that boost sales. Insights he shares include:

What is the problem that most businesses experience in gaining and using testimonials
How should a company think about customer testimonials in terms of contributing to its marketing and sales strategy
What are examples of customer testimonials that have driven growth in the B2B space
How should we go about acquiring customer testimonials
What client testimonial questions should we ask/ how should we approach interviewing clients
What buying triggers to incorporate in your customer testimonials
How to further trust and drive people towards a call to action
Ways in which marketing case studies with solutions can be repurposed to drive business growth
and much more

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