Chew on This - Digestable DTC Content How True Classic CEO Went From Sleeping in a Garage to 9-Figure Revenue
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Aug 28, 2025 
Ryan Bartlett, Co-founder and chairman of True Classic, shares his entrepreneurial journey from living in a garage to building a billion-dollar D2C brand. He discusses the importance of resilience and strategic growth in e-commerce, along with innovative practices for team engagement and customer insights. Bartlett reflects on how discipline and an inquisitive mindset shaped his success, emphasizing the role of curiosity in entrepreneurship and the value of personal experiences in forming strong professional connections.
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Hedge Against Platform Risk
- Overreliance on a single ad channel (Meta) creates extreme business risk when platforms change.
- True Classic hedged by building brand and diversifying channels, reducing Meta dependence successfully.
Founding Team Via Relationships
- Ryan invited Matt and Nick into True Classic after leveraging relationships and identifying complementary skills.
- Nick brought apparel expertise and equity on the first call, making the team complete quickly.
Prioritize Product And CRO Over Growth Hacks
- Improve acquisition by iterating product and conversion, not just chasing ad hacks.
- Focus on CRO, product development, and customer experience to raise sustainable ROAS.